Our Mission
At ALORA, we believe that mental wellbeing should never be a luxury.
We’re a sister-led brand with one simple mission: to make mental health support more accessible, affordable, and empowering for everyone. Our work is rooted in the understanding that true beauty begins within - and when people feel supported, seen, and safe, they thrive.
We’re not here to chase profit.
We’re here to create impact.
That’s why everything we offer - from anxiety tools and calming resources to self-therapy downloads and daily wellness rituals - is designed to be genuinely useful and reasonably priced, with many tools completely free. Because we know that for so many people, the help they need is out of reach - not for lack of trying, but because of cost, stigma, or silence.
At ALORA, we’re changing that.
This brand is a blend of psychology and beauty, of softness and strength - built to support your journey from the inside out. Whether you're navigating anxiety, burnout, or just looking for ways to feel more like yourself again, you're welcome here. You're not alone.
We’re here for every person who’s ever felt overwhelmed, overlooked, or like they needed help but didn’t know where to turn. This is your space. Your sanctuary. Your reminder that you are already enough.
Together, we’re building something beautiful - and we’re just getting started.
With love,
Libby & Alexa
Founders of ALORA